WEDNESDAY: 15 December 2021. Time Allowed: 3 hours.
Answer any FIVE questions. ALL questions carry equal marks.
QUESTION ONE
1. Assuming that you are the Communications Manager of Upper Hand Advertisers Ltd., draft a memo to all the members of staff working under you inviting them for a meeting to plan activities for the second half of the year. (7 marks)
2. Explain four benefits of an effective records management system. (8 marks)
3. Outline five components of the introductory part of a research report. (5 marks)
(Total: 20 marks)
QUESTION TWO
1. Examine four benefits which a speaker could derive from rehearsing a speech before delivering it. (8 marks)
2. With reference to meetings, outline two things that an attendee should do:
Before the meeting. (2 marks)
During the meeting. (2 marks)
After the meeting. (2 marks)
3. Explain the following types of reports:
Informative report. (2 marks)
Analytical report. (2 marks)
Special report. (2 marks)
(Total: 20 marks)
QUESTION THREE
1. Define the term “communication”. (8 marks)
Summarise eight principles of effective face-to-face communication. (2 marks)
2. Explain five strategies that a sender may use in order to ensure effective communication. (10 marks)
(Total: 20 marks)
QUESTION FOUR
1. Discuss five ways in which a business could integrate business ethics in communication. (10 marks)
2. Summarise five factors that should be considered while talking to people from different cultures. (5 marks)
3. Identify five qualities of a good oral communicator. (5 marks)
(Total: 20 marks)
QUESTION FIVE
1. Examine four ways in which a speaker may attract, build and hold an audience’s attention at the introduction stage of a speech. (8 marks)
2. In the context of wireless technology, propose four reasons why there is increased use of Wi-Fi in communication. (8 marks)
3. Identify four physical barriers to communication. (4 marks)
(Total: 20 marks)
QUESTION SIX
1. Analyse five essential skills required for good interpersonal relationships. (10 marks)
2. List five situations under which an organisation could engage in press advertisements. (5 marks)
3. Explain five roles played by non-verbal cues in communication. (5 marks)
(Total: 20 marks)
QUESTION SEVEN
1. Outline six essential features of a valid notice of a meeting. (6 marks)
2. Identify four types of interviews. (4 marks)
3. Summarise five merits of using a visual medium in communication. (10 marks)
(Total: 20 marks)