MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS 2013/2014 ACADEMIC YEAR
THIRD YEAR FIRST SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF BUSINESS MANAGEMENT
COURSE CODE: CMM 305
COURSE TITLE: PUBLIC RELATIONS STRATEGIES AND TECHNIQUES
DATE:28TH APRIL 2014 TIME: 9.00AM – 12.00PM
INSTRUCTIONS TO CANDIDATES
Question ONE is compulsory
Answer any other THREE questions
This paper consists of 2 printed pages. Please turn over.
Question One
a) Distinguish Public Relations from;
b) Advertising ( 5mks)
c) Marketing ( 5mks)
d) Propaganda ( 5mks)
b) Explain the qualities required of a Public Relations practitioner. (10mks)
Question Two
a) Explain the various media used for Public Relations purposes. (10mks)
b) Explain the term ‘’opinion polls’’? Are they relevant in Public Relations? (5mks)
Question Three
a) Explain the elements of the six point Public Relations planning model? (10mks)
b) Explain the code of conduct of Public Relations towards the public, media and other professions. (5mks)
Question Four
a) Explain the objectives of Public relations. (10mks)
b) Explain the types of Publics that one may want to address through Public Relations. (5mks)
Question Five
a) Explain the problems of Public Relations in Developing countries. (8mks)
b) Discuss the special uses of Public Relations. (7mks).
