UNIVERSITY EXAMINATIONS: 2018/2019
EXAMINATION FOR THE CERTIFICATE IN BUSINESS INFORMATION
CBIT0104 BUSINESS AND ENTERPRISE MANAGEMENT.
DATE: APRIL, 2019 TIME: 2 HOURS
INSTRUCTIONS: Answer any THREE questions.
a.) There are several reasons why scanning an environment is very necessary in order for a
business to commence and excel. Identify and explain why it is important to scan an
environment. (10 Marks)
b.) The Macro – Environment is composed of several factors commonly abbreviated as
PESTEL. Expound on the abbreviations and the effect of theses factors to the Environment.
c.) Every organization is required by the government to give back to the society in form of
Community Social Responsibility (CSR). Outline the areas that are normally covered by
d.) In order for an Entrepreneur to be successful, he/she must have some characteristics. List
these characteristics that are required of a successful Entrepreneur.
a.) Businesses are founded differently depending on the motive of the business and the financial
requirements of the business. Identify the forms of business ownership, how they are formed,
the advantages and disadvantages of each. (14 Marks)
b.) Compensation is a very important contributor in every organization. Outline the importance
of Compensation. (6 Marks)
a.) ABC Ltd is initiating a business venture in Kasarani. Enlighten ABC Ltd on the
Entrepreneurial process to be followed. (8 Marks)
b.) Differentiate between Corporate Social Responsibility and Ethics (4 Marks)
c.) Corporate Social responsibility has evolved over time. Identify this steps of evolution
a.) Differentiate between Organization Theory and Organizational Structure (4 Marks)
b.) Different organizations have different structures depending on the reporting structure .
Identify and explain the functionality of the different types of structures that exist. (8 Marks)
c.)There are different sources of power different used by leaders to influence others. Identify and
explain these sources and how the leaders manipulate these. (8 Marks)
a.) There are Several types of production used by different companies depending on what they
manufacture. Identify these types of Production and explain when they are used. (6 Marks)
b.) A Marketing Mix is composed of several factors commonly known as the 6Ps. Identify these
6 Ps with an explanation. (8 Marks)
c.) With the aid of a diagram, explain the Stages in a product life cycle (6 Marks)