CBIT 0104 – DAISY KCA Past Paper

UNIVERSITY EXAMINATIONS: 2017/2018
EXAMINATION FOR CERTIFICATE IN BUSINESS INFORMATION
TECHNOLOGY
CBIT 0104: BUSINESS & ENTERPRISE MANAGEMENT
DATE: DECEMBER, 2017 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any Other Two Questions

QUESTION ONE (30 MARKS)
a). Define a Business Environment. (3 Marks)
b). List and explain the reasons why it is necessary for an entrepreneur to scan the environment
before beginning a business (6 Marks)
c). List the classification of Human needs according to Abraham Maslow (5 Marks)
d). Identify and explain the forms of business ownership (8 Marks)
e). List the advantages and disadvantages of a Company (8 Marks)

QUESTION TWO (20 MARKS)
a.) Identify the different Micro- Environmental factors that affect a business. (10 Marks)
b.) Explain the PESTEL Analysis under the Macro – environment as external factors that affect a
business (10 Marks)
QUESTION THREE (20 MARKS)
a.) Name 5 Characteristics of successful entrepreneur (10 Marks)
b.) Explain the entrepreneurial process before beginning a business (10 Marks)

QUESTION FOUR (20 MARKS)
a) What is the importance of CSR (Community Social Responsibility) (4 Marks)
b) Define Leadership (2 Marks)
c) List the components of a Marketing Mix (4 Marks)
d) Outline and explain the Stages in the Product life cycle (10 Marks)

QUESTION FIVE (20 MARKS)
a.) Define JIT (Just in time production) and name 3 advantages (6 Marks)
b) Identify the responsibilities of a Human Resource Manager (4 Marks)
c) List and explain the types of production. (6 Marks)
d) Explain 2 Components of a Marketing Mix (4 Marks)

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