BUSS 303 TECHNOLOGY AND INNOVATION MANAGEMENT .

UNIVERSITY EXAMINATIONS: 2017/2018
EXAMINATION FOR THE DEGREE OF BACHELOR OF BUSINESS IN
INFORMATION TECHNOLOGY
BUSS 303 TECHNOLOGY AND INNOVATION MANAGEMENT
FULL -TIME AND PART-TIME
DATE: AUGUST, 2018 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.

QUESTION ONE [30 MARKS]
a) Define the following terms (6 Marks)
i) Research and Development
ii) Innovation
iii) Technology
b) Explain briefly Roger’s model of diffusion of innovations. (6 Marks)
c) Why would organizations invest in research and development (6 Marks)
d) Discuss the relationship between creativity, innovation and Intrapreneurship (6 Marks)
e) Differentiate between the following set of terms (6 Marks)
i) “Business Intelligence” and “Competitive Intelligence“.
ii)Radical innovations versus incremental innovation.
iii) Product innovations versus process innovation.
QUESTION TWO [20 MARKS]
a) Describe FIVE factors that foster technology transfer (10 Marks)
b) Whether you are trying to lead your industry, create a new market or just do things more
efficiently, innovation is difficult and liable to fail. Success begins with a careful understanding
of what you are trying to achieve, the potential for resistance and planning, but there are various
organizational barriers to innovation that repeatedly show up:
Discuss five such barriers to innovation. (10 Marks)
QUESTION THREE [20 MARKS]
a) When pursuing creativity and innovation, workers go through a creative process, which is usually
initiated by some stimuli, which prompt the individuals to look for ideas beyond the conventional.
Discuss the ‘engage’ model in relation to the creative process. (12 Marks)
b) Describe how organizations can use technology to enhance quality in their operations, products
and services. (8 Marks)
QUESTION FOUR [20 MARKS]
a) Discuss five roles of technology in the Knowledge Economy. (10 Marks)
b) Elucidate five essential requirements for individuals who wish to discover opportunities in
organizations (10 Marks)
QUESTION FIVE [20 MARKS]
a) The pressures for change which lead to new strategic direction include a combination of both
internal and external forces. Discuss two internal and two external forces that drive change
(8 Marks)
b) Innovate or perish’ has become the mantra of the 21st century organizations. Discuss why
technological innovation is critical for survival in a globalized competition (8 Marks)
c) Brainstorming is one of the idea generation processes; explain FOUR guidelines to brainstorming
process. (4 Marks)

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