UNIVERSITY EXAMINATIONS: 2016/2017
EXAMINATION FOR THE DEGREE OF BACHELOR OF BUSINESS
AND INFORMATION TECHNOLOGY
BUSS 303 TECHNOLOGY AND INNOVATION MANAGEMENT
DISTANCE LEARNING
DATE: DECEMBER, 2016 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.
QUESTION ONE
a) Not all firms develop innovative new products, but they still seem to survive. Do they
thrive? Discuss. (10 Marks)
b) Explain the rationale for innovation management in organizations. (4 Marks)
c) Today, the idea of innovation is widely accepted, yet some organizations do not have a
strategy to increase innovation capability. Discuss the cruciality of developing an
innovation strategy. (10 Marks)
d) Explain three intra-individual factors that are important for creativity. (6 Marks)
QUESTION TWO
a) Total Innovation Management (TIM) is a new concept in innovation practice. Explain to
your senior management what is TIM and the benefits of promoting its adoption.
(10 Marks)
b) Idea management is an important practice in the innovation process. Discuss sources of
innovative ideas in business. (10 Marks)
QUESTION THREE
a) There are different sources of innovation available to organizations. Which ones would
you recommend for your organizations to pursue and why? (10 Marks)
b) Explain the cruciality of strategic alliance and networks in organizations. (5 Marks)
c) Using a well labelled diagram, describe FIVE categories of innovation adopters.
(5 Marks)
QUESTION FOUR
a) Explain the reasons modern organizations invest in research and development.
(6 Marks)
b) Discuss the interplay between Disruptive Innovation and Blue Ocean Strategy. (8 Marks)
c) Using appropriate examples, distinguish two categories of intellectual property rights.
(4 Marks).
d) Explain relevance and the necessity of trade secrets in protecting innovations. (2 Marks)
QUESTION FIVE
a) The appropriate culture and climate within the organization is vitally important to creativity
and innovation success. As a manager, discuss how you will create a culture supportive to
creativity and innovation activities. (10 Marks)
b) Explain FIVE models of technology transfer that can be adopted by entrepreneurs.
(10 Marks)
