UNIVERSITY EXAMINATIONS: 2017/2018
EXAMINATION FOR THE BACHELOR OF BUSINESS IN
BUSS 303 TECHNOLOGY AND INNOVATION MANAGEMENT
DATE: DECEMBER, 2017 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.
a) Explain the concept of ‘innovation’ by providing a comprehensive definition.
b) Explain the strategic cruciality of structured idea management in organizations.
c) Explain the importance of a policy framework in regard to management of innovations.
d) Write brief notes on each of the following concepts as used in innovation. (6 Marks)
i. Open innovation
ii. Disruptive innovation
iii. Blue ocean strategy
a) Discuss some initiatives organizations can implement to unleash the potential of
employee creativity. (6 Marks)
b) There are different sources of innovation available to organizations. Discuss sources of
innovation for organizations. (14 Marks)
a) Explain any FIVE models of innovations. (5 Marks)
b) Explain FIVE factors that influence successful implementation of innovation in
organizations. (10 Marks)
c) What determines the level of creativity of an individual? (5 Marks)
a) Explain FIVE factors that affect the extent of diffusion of innovation. (10 Mark)
b) Using appropriate examples, describe five types of intellectual property rights that
entrepreneurs may utilize in protecting their innovations. (10 Marks)
a) Without a strategy for innovation, interest and attention become too dispersed. Explain
the importance of implementing innovation in line with an approved strategy.
b) Explain the rationale for innovation management in organizations. (10 Marks)