BUSINESS ENVIRONMENT AUGUST 2023  PAST PAPER

WEDNESDAY: 23 August 2023. Afternoon Paper. Time Allowed: 3 hours.

Answer any FIVE questions. ALL questions carry equal marks. Do NOT write anything on this paper.

QUESTION ONE

1. Differentiate between “unit elasticity of demand” and “income elasticity of demand”. (4 marks)

2. Discuss FIVE frameworks used when analysing the competitive environment of a business. (10 marks)

3. Explain THREE factors that affect an organisation’s growth. (6 marks)

(Total: 20 marks)

 

QUESTION TWO

1. Examine FOUR levels of regional integration. (8 marks)

2. Analyse FOUR categories of laws that affect business operations. (8 marks)

3. Distinguish between “industry analysis” and “strategic analysis”. (4 marks)

(Total: 20 marks)

 

QUESTION THREE

1. Outline FOUR functions of market management. (4 marks)

2. State SIX steps of registering a limited company in your country. (6 marks)

3. Describe FIVE reasons why organisations carry out environmental scanning. (10 marks)

(Total: 20 marks)

 

QUESTION FOUR

1. Enumerate FOUR non-monetary policies used to control inflation. (4 marks)

2. Assess FOUR thematic areas that might be included by an organisation when formulating functional strategies. (8 marks)

3. Discuss FOUR merits of a mixed economic system. (8 marks)

(Total: 20 marks)

 

QUESTION FIVE

1. Highlight FOUR effects of culture on consumer behaviour. (4 marks)

2. Examine FIVE economic policies applied by governments to promote economic growth. (10 marks)

3. Enumerate SIX factors that might lead to the changing scenario of international business. (6 marks)

(Total: 20 marks)

 

QUESTION SIX

1. Outline SIX reasons for trade agreements between developed and developing countries. (6 marks)

2. Describe FOUR factors that influence pricing of products in international markets. (8 marks)

3. Explain THREE techniques of fiscal policies. (6 marks)

(Total: 20 marks)

 

QUESTION SEVEN

1. Highlight FIVE reasons for vertical mergers. (5 marks)

2. Summarise SEVEN stages of new product development. (7 marks)

3. Explain FOUR components of a financial system. (8 marks)

(Total: 20 marks)

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