BUSINESS ENVIRONMENT APRIL 2023  PAST PAPER

WEDNESDAY: 26 April 2023.  Afternoon Paper.                Time Allowed: 3 hours.

Answer any FIVE questions.  ALL questions carry equal marks.  Do NOT write anything on this paper.

QUESTION ONE

1.          Explain the meaning of the following terms:

Conglomerate mergers.     (2 marks)

Horizontal mergers.   (2 marks)

2.          Describe FOUR models of market structures.  (8 marks)

3.          Explain FOUR limitations of industry lifecycle model.    (8 marks)

(Total: 20 marks)

 

QUESTION TWO

1.         Distinguish between “Internal trade” and “international trade”.   (2 marks)

Outline SIX reasons for differences in terms of trade between countries.      (6 marks)

2.          Examine THREE determinants of elasticity of supply.     (6 marks)

3.          Summarise THREE forms of price discrimination.    (6 marks)

(Total: 20 marks)

QUESTION THREE

1.        Differentiate between “real flow” and “money flow” as used in circular flow of income.    (2 marks)

Describe THREE shortcomings of a fiscal policy.   (6 marks)

2.       Explain THREE types of stakeholders of a limited liability company.     (6 marks)

(c)          Evaluate THREE components of internal business environment.     (6 marks)

(Total: 20 marks)

QUESTION FOUR

1.          Discuss THREE factors that influence the amount of consumption in an economy.   (6 marks)

2.          Evaluate THREE costs of inflation.              (6 marks)

3.          Propose FOUR ways through which companies could enter foreign markets.      (8 marks)

(Total: 20 marks)

 

QUESTION FIVE

1.         State SIX types of relationships that exist between businesses and the government.     (6 marks)

2.         Describe THREE goals of marketing.   (6 marks)

3.         Explain FOUR tools of international business environment analysis.     (8 marks)

(Total: 20 marks)

 

QUESTION SIX

1.          Enumerate FOUR roles of World Trade Organisation (WTO).  (4 marks)

2.          Explain FOUR objectives of the World Bank.   (8 marks)

3.          Examine FOUR effects of information technology on business operations.       (8 marks)

(Total: 20 marks)

QUESTION SEVEN

1.          Distinguish between “deflation” and “disinflation”.     (2 marks)

List FOUR negative effects of inflation in an economy.     (4 marks)

2.          Summarise THREE advantages of SWOT analysis.       (6 marks)

3.          Assess FOUR features of a perfect market structure.     (8 marks)

(Total: 20 marks)

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