BIT2203 BBIT210  STRATEGIC MANAGEMENT INFORMATION SYSTEMS.

UNIVERSITY EXAMINATIONS: 2018/2019
EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN
INFORMATION TECHNOLOGY/BACHELOR OF BUSINESS
INFORMATION TECHNOLOGY
BIT2203 BBIT210 STRATEGIC MANAGEMENT INFORMATION
SYSTEMS
FULL TIME/PART TIME/DISTANCE LEARNING
DATE: DECEMBER, 2018 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.

QUESTION ONE [30 MARKS]
a) Define an information systems from both a technical and a business perspective
(5 Marks)
b) Describe the organizational, management, and technology dimensions of information
systems. (9 Marks)
c) Briefly explain FOUR characteristics of a business model (4 Marks)
d) Explain the role of Information system in a business environment. (4 Marks)
e) Define Strategic Management and name at least SIX benefits of strategic management
(8 Marks)
QUESTION TWO [20 MARKS]
a) Briefly write notes on the following terms as used in Information system (15 Marks)
i) Interactive marketing
ii) Enterprise Resource Planning
iii) Customer Relationship Management
iv) Re-engineering
v) Work Group support
b) Explain FIVE difficulties a firm may encounter when pursuing an international strategy
and how it can overcome each. (5 Marks)
QUESTION THREE [20 MARKS]
c) How do SWOT Analysis help managers in the strategic decision making process?
(5 Marks)
d) Discuss THREE Techniques that are used in analyzing the internal environment of an
organization (15 Marks)
QUESTION FOUR [20 MARKS]
a) You have recently been employed by an expanding supermarket in Kenya as a strategy
advisor. Your main role involves researching the competitive dynamics of the industry and
advising the company on the nature of the competition and whether expansion is a viable
option or not.
Using Porter’s FIVE forces framework, evaluate the use of the model as a method for
evaluating the competitive environment, giving examples to support your answer.
(15 Marks)
b) Outline in your opinion, the key success factors for the retail industry in Kenya.
(5 Marks)
QUESTION FIVE [20 MARKS]
a) Strategy formulation is a key element of strategic management process. Evaluate the
statements here-below clearly indicating whether they are True or False.
i) Divesting a major product line or market in an organization can be termed as
retrenchment policy.
ii) Concentric diversification is essentially an unrelated diversification
iii) Turnaround strategy is used by firms that are planning to expand.
iv) Mergers and Amalgamations do not necessary indicate a growth strategy
(2 Marks each)
b) Explain the importance of systems documentation at each of the following stages of the
systems development life cycle.
i) Requirements analysis
ii) Systems testing
iii) Systems operations
iv) Systems Maintenance (8 Marks)
c) Discuss four aspects of access control of data and information systems (4 Marks)

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