UNIVERSITY EXAMINATIONS: 2017/2018
EXAMINATION FOR THE DEGREES OF BACHELOR OF SCIENCE IN
INFORMATION TECHNOLOGY/ APLIED COMPUTING/BUSINESS
INFORMATION TECHNOLOGY
BIT1302A BUSS208 BAC2105 ECOMMERCE
FULLTIME/ PART TIME
ORDINARY EXAMINATIONS
DATE: APRIL, 2018 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.
QUESTION ONE [30 MARKS]
a) Discuss any THREE principal ways in which the e-commerce technology has changed how
business is conducted (6 Marks)
b) Describe the following terms as they relate to electronic commerce: (6 Marks)
i) Business process
ii) Value system
iii) Information brokers
c) Public policy and technical standards are the two pillars supporting any e-commerce
architecture. Discuss each of these, stating their usefulness (4 Marks)
d) Discuss THREE ways in which an electronic business venture can become
“market driven” (6 Marks)
e) Psychographic segmentation can explain how customers are influenced by technology.
Highlight any FIVE of these customer segments. (5 Marks)
f) Explain THREE benefits of using electronic cheques for trading (3 Marks)
QUESTION TWO [20 MARKS]
a) Morris is a second-year student in KCA University. He would like to establish a start-up
online business that leases skating boards to learners. Which advice would you give him
regarding the elements of his business that are appropriate or NOT appropriate for ecommerce? Discuss (6 Marks)
b) Identify and briefly discuss FOUR main categories of information processing for ecommerce. (8 Marks)
c) Distinguish between the following e-commerce terms: (6 Marks)
i) Interactive catalog and directory
ii) VAN and VAN interconnection
iii) SLEPT analysis and SWOT analysis
QUESTION THREE [20 MARKS]
a) Apply a case study to explain the difference in information flow for a business transaction
(such as ordering) where EDI is applied versus where it is not. Use appropriate diagrams to
also illustrate this (8 Marks)
b) Describe FOUR properties of e-cash (4 Marks)
c) Discuss any FOUR controls used by e-cash to reduce operational risk (8 Marks)
QUESTION FOUR [20 MARKS]
a) i) Explain the concept of e-governance (2 Marks)
ii) Discuss any THREE e-governance scenarios and give examples of each (6 Marks)
b) Giving an example, explain how value-to-weight ratio affects electronic trading (3 Marks)
c) Identify THREE management issues relating to electronic business (3 Marks)
d) Discuss any THREE infrastructural layers of e-commerce (6 Marks)
QUESTION FIVE [20 MARKS]
a) What is multimedia and how does multimedia affect e-commerce? Discuss (4 Marks)
b) A multimedia server must carry out THREE basic functions to aid global commerce. Outline
these functions. (3 Marks)
c) To achieve data-centric computing, middleware services focus on three elements;
i) Transparency,
ii) Transaction security management
iii) Distributed object management and services.
Discuss each of these elements (9 Marks)
d) Highlight any FOUR common gateway services that facilitate EDI (4 Marks)
