UNIVERSITY EXAMINATIONS: 2018/2019
EXAMINATION FOR THE DEGREES OF BACHELOR OF SCIENCE IN
INFORMATION TECHNOLOGY/ SOFTWARE DEVELOPMENT/
BUSINESS IT/ INFO. SEC & FORENSICS/ APPLIED COMPUTING
BIT 1104A/ BCU 100/ BAC 1104/ KCA 003: BUSINESS COMMUNICATION
SKILLS
FULLTIME/ PART TIME/DISTANCE LEARNING
DATE: AUGUST, 2019 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.
QUESTION ONE
a) Define communication and explain the importance of communication in an education
institution. (10Marks)
b) consider a situation in which you have experienced a communication breakdown. What
factors were responsible for the miscommunication what could have been done to assure
successful communication?
(8Marks)
c) Analyze the benefits of effective listening. (5Marks)
d) Differentiate between verbal and non-verbal communication.
(2Marks)
e) Identify five types of communication technology commonly used in an organization.
(5Marks)
QUESTION TWO
a) Describe ways in which university students use intrapersonal, interpersonal and group
communication at campus. (9Marks)
b) Explain why a speaker should read the “body language” of the audience. (3Marks)
c) Explain qualities of a good interview. (5Marks)
d) Identify three instances when a notice would be the most appropriate medium of
communication in an organization. (3Marks)
QUESTION THREE
a) your communication lecturer gave a cat for business communication while you were
away. Write a letter to the lecturer requesting for a make- up cat. (10Marks)
b) Describe the formal and informal channels of communication in an organization.
(10Marks)
QUESTION FOUR
a) Describe three benefits of using visual aids in a presentation. (6Marks)
b) Explain five purposes of meetings and demonstrate how managers can use meetings as a
motivation tool. (10Marks)
c) “Even in silence we communicate”. Critically discuss this statement.
(4Marks)
QUESTION FIVE
a) Analyze the principles for compiling business reports. (6Marks)
b) Describe three methods you would employ to improve your reading performance.
(6Marks)
c) “Managers with good performance record give a proportionately greater amount of their
time to developing human relationships”. Discuss the relevance of this statement.
(8Marks)
