UNIVERSITY EXAMINATIONS: 2012/2013
SECOND YEAR EXAMINATION FOR THE BACHELOR OF
SCIENCE IN INFORMATION TECHNOLOGY
BIT 2306 ENTREPRENEURSHIP
DATE: DECEMBER, 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO
QUESTION ONE
Read the following article and answer the questions (a) and (b) below;
In an article printed in one of the dailies, Prof. Henry Bwisa, Professor of
entrepreneurship at Jomo Kenyatta University of Agricultural and Technology, said that
to assist Kenya’s process of increasing the supply of entrepreneurship, it is necessary to
understand and address that which affects the supply of local entrepreneurs. He
continues to explain that at its most basic level this supply is determined by two factors,
namely opportunity and willingness to become an entrepreneur. He describes opportunity
as “the possibility to become self-employed” He goes on to explain that the primary
factors affecting opportunity include one’s intrinsic entrepreneurial ability, starting
capital, ease of entry into the market, and the general macroeconomic environment.
a) Discuss the ‘intrinsic entrepreneurial abilities’ that characterize entrepreneurs as
referred to in the article [10 Marks]
b) Highlight the initiatives through which the Kenya government is helping to enhance
local entrepreneurship [10 Marks]
c) Briefly explain what is entailed in the following sections of a business plan
i) Cover page
ii) Executive Summary
iii) Management plan
iv) Financial plan [10 Marks]
QUESTION TWO
a) Using appropriate examples, explain the contributions of entrepreneurial activities to
the growth of a country’s economy [10 Marks]
b) Outline how entrepreneurs can use Michael Porter’s competitive forces model to
analyze business competition [10 Marks]
QUESTION THREE
a) Differentiate the following forms of business ownership clearly stating their relevance
i) Sole proprietorship
ii) Partnership
iii) Corporate [12 Marks]
b) Describe the concept of a ‘franchise business’ clearly outlining the benefits
associated with it. [8 Marks]
QUESTION FOUR
a) State and explain any three forms of legal protection to intellectual property available
to a business of your choice [10 Marks]
b) One of the primary responsibilities of an entrepreneur is good record keeping.
Explain the risks / challenges that may arise as a result of poor record keeping.
[10 Marks]
QUESTION FIVE
The rapid growth of the Information and Communication Technology (ICT) sector in
Kenya has seen the rise in telecommunication especially, the mobile money services and
internet usage, leading to a significant impact on both the social and economic structure
of the country. Explain how this transformation has impacted in the growth of
entrepreneurial opportunities within the telecommunication industry
[20 Marks]
