BIT 1108  BUSINESS COMMUNICATION KCA Past Paper

UNIVERSITY EXAMINATIONS: 2010/2011
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE IN INFORMATION TECHNOLOGY
BIT 1108: BUSINESS COMMUNICATION
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions

Question One
a) Explain the benefits of listening for the management in an organization. (5 Marks)
b) Show the differences in the following terminologies. (8 Marks)
i) Bibliography versus reference list
ii) Paraphrase versus summary
iii) Plagiarism versus referencing
iv) iv)Academic essay versus academic report
c) As the person in charge of student-projects in your institution, what reasons would you give to
students to encourage them to use visuals in their project presentations. (5 Marks)
d) Write an essay on how to be a super secretary in a committee meeting. (12 Marks)
Question Two
a) What may a speaker personally do, to reduce the effectiveness of an oral presentation. (5 Marks)
b) Write a letter to a friend explaining an effective study- reading strategy. (12 Marks)
c) Explain the following types of communication using illustrations. (3 Marks)
i) Verbal communication
ii) Non-verbal communication
iii)Graphic communication
Question Three
a) Communication, despite being broad in its definition has certain common characteristics which
define it. Explain what these are using illustrations? (10 Marks)
b) i) Explain different purposes of interviewing. (4 Marks)
ii) Describe the steps you would take as a job-selection interviewer before the interview to ensure its
effectiveness. (6 Marks)
Question Four
a) Write a memo to university staff on the benefits to a university when it is fully computerized?
(10 Marks)
b) Define the following four levels of communication within organization XYZ and use an example to
illustrate each level. (8 Marks)
i) Intra-personal communication
ii)Inter-personal communication
iii) Group communication
iv) Mass communication
c) What two important roles does feedback play in the communication process? (2 Marks)
Question Five
a) As a public relations manager in company ABC, write a report requested by the CEO on ‘The
effectiveness of downward communication in company ABC’ (15 Marks)
b) Explain two negative non-verbal cues that a listener can have. (2 Marks)
c) Explain the following three meeting documents.
i. minutes
ii. agenda
iii. notice (3 Marks)

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