MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS
2013/2014 ACADEMIC YEAR
FIRST YEAR FIRST SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF BUSINESS MANAGEMENT
COURSE CODE: BBM 104
COURSE TITLE: PRINCIPLES OF MANAGEMENT
DATE: 29TH APRIL, 2014 TIME: 2.00 – 5.00P.M
Answer questions one and any other three
This paper consists of two printed pages. Please turn over.
Effective communication is essential for attainment of organizational goals.
i. What is meant by “effective communication” (1 mark)
ii. identify the elements of a communication process (4 marks)
iii. highlight the importance of communication in an organization
iv. discuss the essentials of an effective communication system (11 marks)
Discuss the principles of organization and, using examples show how they apply to a business organization (15 marks)
Organization culture is an important factor in customer satisfaction.
i. Define ‘organizational culture’ (1 mark)
ii. Discuss the various dimensions of organizational culture in the context of a business organization. (14 marks)
“we are experiencing frauds because we do not have a control system in place”.
i. Explain what the speaker means by control and identify the various steps in a control process (5 marks)
ii. Outline the characteristics of a good control system and explain how they apply to a business organization. (10 marks)
Distinguish between middle management and top management in as far as their functions are concerned. (15 marks)