Day: July 9, 2022

Explain five areas that channel members may be trained on in order to perform their roles more effectively. (10 marks) Gems Limited has been experiencing a gradual decline in sales for the last two years. Explain six factors that may Read More …

1. (a) Explain the factors that a marketing researcher should consider when using secondary data as a source of market information. (10 marks) (b) Lopta Ltd intends to make delivery processes more effective. Explain the ways in which the organization Read More …

1. (a) Kongoni Company Limited intends to develop a new product. Explain six factors which could hinder the development of the product. (12 marks) (b) In the recent past, the practice of e-retailing has been growing rapidly. Explain four advantages Read More …

1. (a) Describe five marketing activities which must be performed to move products from producers to consumers. (10 marks) (b) A certain retailing store has reduced the price of certain consumer products. Explain five benefits that the retailer may derive Read More …

1. (a) A certain manufacturer has launched a trade sales promotion for wholesalers. Explain five objectives that the trade promotion is expected to achieve. (10 marks) (b) Tena Company Ltd has noticed that the level of customer complaints has been Read More …