ORAL COMMUNICATION

Spoken communication occurs in many different settings during the course of successful innovation and change. These may be divided into three main types: The formal and informal networks in which peers exchange information, such as professional associations, work units, work Read More …

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Principles of Effective Persuasion

Whether making a formal presentation at a meeting or writing a report or fact sheet, the following principles hold. Do not oversell or overstate your case. Make effective use of understatement. Outline the topic you are trying to cover into Read More …

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PRINCIPLES OF COMMUNICATION

Interpersonal communication is the foundation of human interaction. Its importance for innovation and change can hardly be overemphasized. In this section, communication from different viewpoints including listening and speaking is ex. Communication is a two-way process of giving and receiving Read More …

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CUSTOMER RETENTION AND EARNING LOYALTY

It is said in business that customer acquisition is an investment but profitability is built on customer retention. In other words, it typically costs you more to sell to a new customer than it does to a current one. As Read More …

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Six stages of a value chain for a manufacturing firm

Research and development – generating and experimenting with ideas related to new products, services or processes. Design of products and processes detailed planning, engineering and testing of products and processes some representations of the value chain collectively refer to the Read More …

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