Day: January 19, 2022

There are major five alternative marketing management philosophies or often which are also known as alternative marketing orientations or concepts under which organizations conduct their marketing activities. These are The production concept The product concept The marketing- orientation/concept The societal Read More …

The core marketing concepts help to understand the basic principles of marketing. The core concepts include: Needs, wants, demands Products and services Customer value, satisfaction and quality Exchange, transactions and relationships Market The core concepts can be summarized in Figure Read More …

There are various definitions of marketing. One of the common definitions is given by Philip Kotler, a marketing professor. According to Kotler, marketing is a system of business activities designed to plan, price, promote and distribute want satisfying goods and Read More …