Day: January 19, 2022

The core marketing concepts help to understand the basic principles of marketing. The core concepts include: Needs, wants, demands Products and services Customer value, satisfaction and quality Exchange, transactions and relationships Market The core concepts can be summarized in Figure Read More …

There are various definitions of marketing. One of the common definitions is given by Philip Kotler, a marketing professor. According to Kotler, marketing is a system of business activities designed to plan, price, promote and distribute want satisfying goods and Read More …