Day: January 19, 2022

Meaning and Definition of Personal Selling Personal selling refers to the use of speech and personal conviction to bring about some action on the part of another. Salesperson is a man who actually performs the personal selling. A salesperson in Read More …

New product development is a strategy for a firm growth by offering modified or new product to a market segment. The process of new product development has various steps: 1. Idea generation looking for all possible ideas that may help Read More …

PREPARATION FOR SALES NEGOTIATIONS In addition to the factors outlined in the previous section, a sales negotiator will benefit by paying attention to the following additional factors during preparation.  Assessment of the balance of power In the sales negotiation, seller Read More …

A product mix (or product assortment) refers to all the product lines and items that a particular firm offers for sale. Say, a manufacturing firm may have a capacity to produce, kitchen appliances, cars, and mobile handsets. These are examples Read More …

The term marketing mix refers to the tactical elements of the marketing strategy. It is the blending of product, price, promotion and place. Product Product refers to anything that can be offered to a market for attention, use, or consumption Read More …

Types of consumer buying behavior are determined by: Level of Involvement in purchase decision, importance and intensity of interest in a product in a particular situation Buyers level of involvement determines the reasons for motivation to seek information about a Read More …