Day: January 19, 2022

Qualities of a good sales person Some of the qualities of a good salesperson are as follows: Physical Quality: A salesperson should have a good appearance and an impressive personality. Mental Quality: A good salesperson should possess certain mental qualities Read More …

Limitations and Demerits of Personal Selling High Cost: The cost of developing and operating a sales force is high. More money is spent on personal selling than on any other form of promotion. A sales force represents a greater long Read More …

Promotion refers to communicating with the public in an attempt to influence them toward buying a product. Promotion is also coordination of individual methods of promotions such as advertising, personal selling and sales promotion. Promotion Mix Promotion mix consists of Read More …

Price is the sum of the values that consumers exchange for the benefits of having or using the product or services. Types of cost Let us first look at the types of cost. Types of costs are fixed costs the Read More …

Types of Personal Selling There are two kinds of personal selling: Across –the -Counter Selling: In this kind of selling Customers come to the salespeople. It involves retail store selling. It also includes the salespeople at catalogue retailers who take Read More …

With the change in marketing environment, intense competition, customer’s preferences and tastes, product life also changes. Product also passes through four product phases: 1. Introduction 2. Growth 3. Maturity 4. Decline Introduction: in this stage product is relatively undifferentiated; sales Read More …