Day: January 9, 2022

External • PESTEL – Political, Economic, Societal, Technological, Ecological and Legal and regulatory factors • Competitive environment-Industry Analysis – Porter‘s Model, • Strategic groups Internal: • Organizational Capability analysis- SWOT matrix, Value Chain analysis • Organization Structure • Culture (Belief, Read More …

External environment 1.Environmental changes shape opportunities and challenges facing organizations in Kenya. 2.Need to adjust to these changes to remain successful in future. 3.Nature of environmental changes:- Global, regional, national (local). The questions to ask are:- 1.What is the direction Read More …

• Corporate strategy 1.Overall purpose and scope of the organization 2.Overall business domain 3.Corporate resource allocation 4.Value addition to the different parts of the organization ( ―2+2=5‖, outsourcing vs core business) 5.Principal focus – effectiveness. • Business Strategy 1.Competition with Read More …

The concept of strategy has been much used and often abused. It is a multi-dimensional concept and has found application in all fields of study and life. Has been defined variously as follows:- According to Thompson and Strickland, it is Read More …