Strategy is the link between the organization and its environment

External environment

1.Environmental changes shape opportunities and challenges facing organizations in Kenya.
2.Need to adjust to these changes to remain successful in future.
3.Nature of environmental changes:- Global, regional, national (local).

The questions to ask are:-
1.What is the direction of change?
2.What is the speed of change?
3.What is the response capability of my company
4.What is my company doing about these changes?

How companies react to environment?

Analyze the external and internal environment and evolve a strategy for implementation proactive or reactive.

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