Day: December 3, 2021

INTRODUCTION TO SALES PLANNING Meaning of Strategic Sales Planning Sales Planning is a key function in the procedure of sales management process. It is an effective process that involves strategy, sales forecasting, corresponding demand management, setting profit-based sales targets, the Read More …

PROMOTION STRATEGIES Promotion and Communication The purpose of promotion is both to communicate with buyers and to influence them. Most promotional mistakes in international marketing are attributable to one or several of these steps not properly reflecting cultural influences or Read More …

Export broker The function of an export broker is to bring a buyer and a seller together for a fee. The broker may be assigned some or all foreign markets in seeking a potential buyer. They negotiate the best terms Read More …

Transfer Pricing Channels of distribution Companies use two principal channels of distribution when marketing abroad: Indirect selling, Direct selling. Direct selling is employed when a manufacturer develops an overseas channel. This channel requires that the manufacturer deal directly with a Read More …

PRICING STRATEGIES Price Standardization A study of the marketing mix by large US-based industrial firms in their Latin American businesses found that the degree of standardization varies across individual elements, with branding and product being least adapted. According to one Read More …