Month: November 2021

VALUE/IMPORTANCE OF BRANDING FOR CUSTOMER AND MARKETERS Brands facilitate purchasing-brands are often easily recognized by consumers and because they signify a certain quality level and contain familiar attributes, and also assits consumers make quick decisions e.g. Honda in terms of Read More …

NEW PRODUCT DEVELOPMENT PROCESS New products has three forms. New to the world-this is a truly unique product that is there is no other product like that in the market. Improvement /revision to the existing products. this are products that Read More …

PRODUCT CLASSIFICATIONS Durability and perishability. Durable goods normally service many uses and are consumed or used for a very long period of time. Perishables are used once or a very short period of time. Other products which are taken into Read More …

SOCIAL FACTORS AFFECTING CONSUMER BEHAVIOUR There  are three components here ie. Reference groups-a group refers to two or more people who interact  to accomplish individual or mutual goals groups have an influence on ones attitude and behavior they are categorized Read More …

CONSUMER BEHAVIOUR/INDIVIDUAL BUYER BEHAVIOUR This is the behavior exhibited by consumers in planning, purchasing and using economic goods and services. the concern of a marketer is what causes the act of  a purchase or a non-purchase. marketers  are therefore concerned Read More …

MARKETING ENVIRONMENT The environment can be defined as all the circumstances, people, things and events around all the marketing activities. A business performance is often dependendant on how the enterprise influences and is influenced by its environment. The environment is Read More …

BUSINESS RESPONSIBILITIES TO CONSUMERS AND THE COMMUNITY No pollution to the environment. Be socially responsible . Offer products of right quality. Offer products of right quantity. Offer products of right price. Locate markets and factories at proper places(not within residential Read More …

HISTORICAL DEVELOPMENT OF MARKETING Societies have moved from agriculture and individual self sufficient to an economy built around division of labour and specialization, urbanization and industrialization.it should however be noted that production for individual self sufficiency is not marketing because Read More …

IMPORTANCE/ROLES  OF MARKETING TO THE SOCIETY TODAY Creates utility-this is the ability to satisfy a need ie form utility-this occurs mainly when we have a change in state. place utility-this mainly occurs in transportation. time utility-this arises in all retail Read More …

MARKETING MANAGEMENT NATURE AND SCOPE OF MARKETING;OVERVIEW OF MARKETING. Marketing is the management process responsible for identifying, anticipating and satisfying consumer needs profitably. It is also the performance of business activities that direct the flow of goods and services from Read More …