Month: September 2021

THE MEDIA AND PUBLIC RELATIONS ACTIVITIES SUBTOPICS: Definition of media Media used in public relations activities Factors influencing choice of media in public relations activities   MEDIA OF PR ACTIVITIES Media relation is relationship that company or organization develops with Read More …

ETHICS OF PUBLIC RELATIONS SUBTOPICS: Definition of ethics Code of consultancy practice Code of professional conduct Functions of public relations department Functions of public relations officer Qualities of public relation officer   Definition of Ethics Ethics is code of acceptable Read More …

THE SCOPE OF PUBLIC RELATIONS MEANING OF PUBLICS Public is a social unit consisting of all those affected who recognize a common problem for which they can seek common solution The group has a common interest Publics are often latent Read More …

THE FUNCTION OF CONTROLLING Introduction Controlling involves the measurement and correction of the performance of employees, and of other organizational resources in order to ensure that everything is going according to plan. Any manager charged with putting plans into action Read More …

FRUSTRATION AND DEFENSE MECHANISMS  Meaning of Frustration Frustration is one of the causes of stress. It arises when one’s motivation to achieve a desired goal is blocked. It is the feeling of being upset or annoyed as a result of being unable Read More …

ATTITUDE Meaning of attitude Attitude is a learned predisposition to respond to an object or a class of objects in a consistently favorable or unfavorable way. An attitude can be as a positive or negative evaluation of people, objects, events, Read More …

PERSONALITY Definition of Personality Personality is the combination of characteristics or qualities that form an individual’s distinctive character. It is also referred to as individual differences in characteristic patterns of thinking, feeling and behaving Constituents/Traits of Personality (The Big Five Read More …

Meaning of Social Organization Social organization is a pattern of relationships between and among individuals and social groups. It is the product of social interaction. Interaction among individuals, among institutions, among classes, among members of a family create social organization Read More …

HUMAN PUBLIC RELATION   Human relation (HR) is a discipline within resource management which addresses interpersonal behavior within the workplace. Study of group of people for the purpose of improving interpersonal relationship among employees and their public at large. COMPONENTS Read More …

STRATEGIC CUSTOMERS PLANNING High performing salespeople tend to be strategic problem solvers for their customers. The top salespeople who are effective strategic problem solvers have the skills and knowledge to be to: Uncover and understand the customer’s strategic need by Read More …