Day: September 24, 2021

FRUSTRATION AND DEFENSE MECHANISMS  Meaning of Frustration Frustration is one of the causes of stress. It arises when one’s motivation to achieve a desired goal is blocked. It is the feeling of being upset or annoyed as a result of being unable Read More …

ATTITUDE Meaning of attitude Attitude is a learned predisposition to respond to an object or a class of objects in a consistently favorable or unfavorable way. An attitude can be as a positive or negative evaluation of people, objects, events, Read More …

PERSONALITY Definition of Personality Personality is the combination of characteristics or qualities that form an individual’s distinctive character. It is also referred to as individual differences in characteristic patterns of thinking, feeling and behaving Constituents/Traits of Personality (The Big Five Read More …

HUMAN PUBLIC RELATION   Human relation (HR) is a discipline within resource management which addresses interpersonal behavior within the workplace. Study of group of people for the purpose of improving interpersonal relationship among employees and their public at large. COMPONENTS Read More …

STRATEGIC CUSTOMERS PLANNING High performing salespeople tend to be strategic problem solvers for their customers. The top salespeople who are effective strategic problem solvers have the skills and knowledge to be to: Uncover and understand the customer’s strategic need by Read More …

 Prospecting is the searching for and calling upon customers who have not previously purchased from the company. This activity is not of uniform importance across all the branches of selling. It is obviously far more important in industrial selling than Read More …