MARKETING MANAGEMENT KNEC DIPLOMA NOTES

TOPIC ONE NATURE AND SCOPE OF MARKETING;OVERVIEW OF MARKETING. Marketing is the management process responsible for identifying, anticipating and satisfying consumer needs profitably. It is also the performance of business activities that direct the flow of goods and services from Read More …

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INTRODUCTION TO ECONOMICS NOTES

INTRODUCTION TO ECONOMICS. Introduction to Economics Economics is a social science which studies the allocation of scarce resources which have alternative uses among competing and usually limitless wants of the consumers in the society. It is thus concerned with the Read More …

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