Advantages of advertising to the consumer. Getting information about what is available in the market Information about price, quality, size and other features of the product. Explanations on the use and value of the product. The consumer gets to know Read More …
Month: December 2020
Give any four reasons why most business people prefer to transport their finished products via road transport.
Why road transport is preferred. Its cheaper and faster for short distances All areas including remote areas can be accessed by road. Suitable for delivering perishable goods like vegetables Handling is minimal hence cuts down breakage and pilferage Its flexible Read More …
Outline any four features of a fixed deposit account.
Features of a fixed deposit account. Opened for a specific period of time Opened with a specific amount for a specific period Higher interest rates are paid Used by commercial bank to advance loan to others Can be used as Read More …
State any four sources of capital to co-operative societies.
Sources of capital to co-operative societies. Members contributions Retained profits Entrance fee deposits Credit facilities Surplus and reserves.
Highlight four ways in which Insurance companies make profits.
How insurance companies make profits Investing their funds Differences in claims From forfeited funds by policy holders By charging those who breach the contract of the policy.
Give any four categories of goods that are suitable for direct distribution from producers to retailers.
Goods suitable for direct distribution. Goods which require sufficient after –sales service eg electronics Goods which the manufacturer wants to exercise some control during distribution Goods with high profit margin and the retailers purchase in bulk Goods which are very Read More …
Highlight any four benefits that accrue to a seller who uses personal selling as a method of sales promotion.
Benefits of personal selling. Creates a personal touch between the seller and the buyer The seller explains to the buyer since he/ she can ask questions regarding the products The seller gets to know how to improve the quality of Read More …
Give any four reasons that may lead to dishonour of a cheque.
Why cheques are dishonoured Insufficient funds Post – dated cheque Stale cheque. Amount in words differ from amount in figures. Signature of the account holder may differ from the specimen in the bank Alterations that have not been signed against Read More …
Mention four investment services offered by the Kenya Postal Corporation.
Investment services by posta corporation. Premium bonds scheme Operate S.A.Y.E. (save as you earn) Have fixed deposit facilities Have saving facilities
Give any four functions of commercial attaches.
Functions of commercial attaches. Search for Kenyan market abroad Inform business abroad of Kenyan goods Negotiate to expand Kenyan market abroad. Liase with the ministry of commerce to educate Kenyan producers/ manufacturers.