Day: December 10, 2020

Essentials of a good warehouse. Ideal location where goods are produced in greater quantity to be used later. Suitable building which is large enough and appropriate to store goods of different kinds more safely Should be well equipped with necessary Read More …

When wholesaler may be eliminated. When prices of goods are high like those of motor vehicles, the wholesaler may be eliminated since the manufacture can bear both selling and distribution costs. Where goods are highly perishable eg milk Where goods Read More …

Production refers to the process of creating finished goods from raw materials to satisfy human wants.

Qualities of Sales Executives. Attractive personality Ability to assess the customers Politeness and courtesy Thorough knowledge of the product Aggressiveness Confidence.

Types of wholesalers who may be found in our country today. National wholesalers – set up by government to distribute a specified product in the country. Have branches all over the country e.g K.M.T.C. Regional wholesalers: Cover a given region Read More …

Factors considered in choosing a channel of distribution for any particular product. Nature of goods:   Technical, Industrial, Perishable or goods that require servicing and installation should be sold directly to ultimate consumers or through retailers. Marketing costs: Goods that require special Read More …