Consumer Sovereignty in Economics

Consumer Sovereignty is the willingness, ability and freedom of the consumer to largely influence the fundamental economic decisions of resource allocation. The consumer‟s willingness and ability to spend on goods and services is an indication to producers (firms) of what, Read More …

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Production possibility frontier

Production possibility curve (PPC) is the locus of combinations of two commodities whose production fully and efficiently utilizes the available resources and technology in a given period of time. It shows the maximum output a county can produce with its Read More …

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Opportunity cost

The opportunity cost of an action is the value of the benefit expected from the next best foregone alternative. It is a derivative concept which arises due to the scarcity of resources (for production) or goods and services (for consumption) Read More …

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