Types of consumer buying behavior

Types of consumer buying behavior are determined by:

• Level of Involvement in purchase decision, importance and intensity of interest in a product in a particular situation
• Buyers level of involvement determines the reasons for motivation to seek information about a certain products and brands but virtually ignores others

The four type of consumer buying behavior are:

• Routine response/programmed behavior: buying low involvement frequently purchased low cost items; need very little search and decision effort; purchased almost automatically. Examples include soft drinks, and milk.
• Limited decision making: buying product occasionally. Requires a moderate amount of time for information gathering. Examples include clothes to know product class but not the brand.
• Extensive decision making/complex high involvement, unfamiliar, expensive and/or infrequently bought products. High degree of economic/performance/psychological risk. Examples include cars, homes, and education. It involves a lot of time seeking
  information and deciding
• Impulse buying, no conscious planning. The purchase of the same product does not always elicit the same buying behavior. Product can shift from one category to the next.