MAASAI MARAUNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS
2014/2015 ACADEMIC YEAR
FIRST YEAR FIRST SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF ARTS (ECONOMICS)
COURSE CODE: SBE 102
COURSE TITLE: BUSINESS COMMUNICATION
DATE:1ST SEPTEMBER 2015 TIME: 11.00AM – 1.00PM
INSTRUCTIONS TO CANDIDATES
Question ONE is compulsory.
Answer any other TWO questions.
This paper consists of 2 printed pages. Please turn over.
SECTION A (COMPULSORY) (TOTAL 30 MKS)
1. (a) Assume that you recently graduated with a Bachelors degree from
Maasai Mara University and you just saw a job advertisement that interested you in one of the dailies. You are aware that the success of this venture depends on how well your letter is written. Prepare a job application letter to this firm (you are allowed to use creativity) (10 mks)
(b) Now that you have been hired and in charge of the Purchasing Department at Maasai Mara University with several employees who report to you. Prepare a memo inviting them to a departmental meeting (10 mks)
(c) Using relevant examples and with the aid of diagrams, explain the four methods in which communication can flow within Maasai Mara University (10 mks)
SECTION B (SELECT ANY OTHER TWO QUESTIONS)
2. Using relevant examples, explain any five main purposes of business communication (20 mks)
3. Discuss the four types of organizational culture. Use relevant examples
(20 mks)
4. Discuss four types of interviews conducted within organizations
(20 mks)
5. Using relevant examples, discuss any 5 Ps of presentation (20 mks)
