ROLE OF PUBLIC RELATIONS IN INTERNATIONAL MARKETING

ROLE OF PUBLIC RELATIONS IN INTERNATIONAL MARKETING

Widening the market for the domestic products through creating awareness of their existence in foreign countries.

Building good name for the manufacturing industries and the country.

Facilitate more foreign income from trade.

Good public relation facilitates promotion of peace and unity among trading countries.

Building identity of a country by being associated with its product e.g. coffee in Malawi, Oil in Libya etc. Promotes creation of good will between the organization and foreigners which may attract foreign donations and support to the company.

ROLE OF PR IN MARKETING RESEARCH.

  1. Provides the researchers with information concerning the market trends.
  2. Promotes improvements on the quality of the product depending on consumer demand.
  3. Provide basic understanding of the product to the interviewee.
  4. Consumer feedback accuracy is facilitated because they have some information about the
  5. Product i.e. have rough idea of product or service.
  6. Facilitates cost efficiency by making information available which minimize marketing research expenses.

EFFECTS OF ADOPTING MARKET EDUCATION STRATEGY.

  1. It helps to minimize sales resistance since from the market research delivery is based on consumer demand.
  2. It’s easier for the sales force to achieve adequate distribution before advertising.
  3. It helps to reduce the cost of advertising
  4. It makes advertising more effective.
  5. It wins the customers confidence that the products are of high quality.

TECHNIQUES ADOPTED FOR MARKET EDUCATION.

Refer to different means that can be used to pass information aimed at educating the general public. Includes;

  1. Media relation e.g. use of T.V, Radio
  2. Organizing visits for dealers.
  3. Carrying special campaigns aimed at a particular target group to influence their opinion.
  4. Printed media e.g. newspapers, magazines etc
  5. Use of social media e.gTwitter, Whatsapp, Facebooketc

INTERNAL AND EXTRNAL PUBLIC RELATIONS MANAGEMENT

Refer to areas that individuals, institutions and general public should adhere to facilitate better operation. They include

  1. Employee relation-The organization should ensure good relationship between employer and employees so as to promote low job turnover, achievement of common objectives, minimal resistance in leadership etc. .The employees should establish hierarchy of authority which channel their problems and acts as communication channel also.
  2. Crisis management-Each organization should be having strategies to solve problems in case they occur and compensation procedures for the victims.

Corporate identity-Every organization should establish a good corporate image to the public because it is the one that reflects all the organization activities.

  1. Media relation-Organization should build good media relation since media will always reflect on its activitities.This boosts corporate image, widening the market for organization services etc.
  2. Finance public relation-Organization should adhere to financial contracts e.g. in case of a loan one should be able to pay on time. This builds trust for more financial support in future.
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