Need for research

The study of research methods provides knowledge and skills needed to solve problems and meet the challenges of a fast-paced decision-making environment. Business research courses are recognition that students preparing to manage businesses, not-for-profit and public organizations in all functional areas – need training in a disciplined process for conducting an inquiry related to a management dilemma. These factors stimulate an interest in a scientific approach to decision making:

  • The Manager‘s increased need for more and better information
  • The availability of improved techniques and tools to meet this need, and
  • The resulting information overload if disciplined is not employed in the process

During the last two decades, we have witnessed dramatic changes in the business environment. Emerging from a historically economic role, the business organization has evolved in response to the social and political mandates of natural public policy, explosive technology growth, and continuing innovations in global communications. These changes have created new knowledge needs for the Manager and new publics to consider when evaluating any decision. Other knowledgeable demands have arisen from problems with mergers, trade policies, protected markets, technology transfers, and macroeconomic savings – investment issues.

The trend toward complexity has increased the risk associated with business decisions, making it more important to have a sound information base. To do well in such an environment, you will need to understand how to identify quality information and to recognize the solid, reliable research on which your high-risk decisions as a Manager can be based. You also will need to know how to conduct such research. Developing these skills requires understanding of scientific method as it applies to the managerial decision making environment. This study material addresses your needs as an information processor.

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