Advocacy it involves  wide  range of activities  concerning  government  and non-governmental organization  as well as preserve groups  that entail mass sensitization  of people  who are vulnerable  to social injustice.

It’s the process of influencing policies, legislation and decision to create favorable climate / condition for the vulnerable groups. it involve wide  range  of activities  that concern government and non government organization  to sensitize  people  who are vulnerable  to social injustice.

Adv- stand   

It involve  influencing  policies  that are geared  towards  improving  plight  of marginalize  who face  social  injustice  due to inequality.

Advocacy= process

Advocate- person

Importance / significance

It help in quest  for the right  and freedom  of vulnerable  group  in society such as  children ,  women, disabled  and poor. They try  to advocate  for realization  of freedom  of expression , association  , access  to resources  for those  who have  been deprived.

  • It gives people the power to decide for theme selves and to give solution to the social injustice they face.
  • It allows protection of minority groups against exploitation and poverty. This group includes children, women and the sick.
  • It protects these through  affirmative  action , abolition  to the child labour  equal access  to the medical  science to the sick  and implementation  of programmes that increase  capacity  of disabled  people   in decision making.
  • It promotes equitable access to distribution of resource through welfare program e.g.  Subsidized education.
  • It helps in checking and controlling corruption.
  • It provides solidarity and competition for resources by minority group.
  • It forms the basis for the establishment and implementation of law that govern the plight of minority.
  • Environmental conservation
  • Challenges defective laws that and policies e.g. Media bill etc.
  • It’s a mode  through  which awareness  is enhanced  as well  as campaign  conducted  on the issue  which are   for the numbering  of the community.


Aims of advocacy

To eradicate social injustice

Advocacy can be done / undertaken through;

  • Personal representation
  • Proposal waiting
  • Political representation
  • Civil education
  • Mass awareness.
  • Public protest.

Types of advocacy / modes of advocacy

1. Self advocacy

It’s where individuals who feel denied/ deprived of social injustice. This advocacy is always carried out by well informed individuals.

2. Child advocacy

Its concerned  with advocating the plight  of children in the form  of protest  against  child labour  , access to education , child  battering  , sexual harassment  , child  trafficking , corporal  punishment , access to health  std, better nutrition  etc.

3. Youth advocacy

It involves promotion of youth friendliness and awareness programme by involving youth in policy making and participatory developments.

4. Social justice advocacy

It involves advocating for social justice for all the group of people of society in achieving social development. It takes  form of  equal  employment  opportunity  , equal payment  by similar  qualification  and equal access  to resources /  equitable  distribution  of resources  , social welfare  etc. this type entails  provision  of a level  plain  field as  a result  ensuring  no single  individual  is discriminated  against race  , ethnicity gender and education etc.

5. Consumer protection and advocacy

evidence  promotion of just  prices  for  goods and services  and prevent  exploitation  of consumers  by manufacturers  and middlemen. They also advocate for quality production.

6. Animal right

This involves protection of animals against poaching or overworking of animals like camel or cows.

7. Abortion right

This occurs when expectant mother is in danger. This may force abortion to be done.

8. Environmentally advocacy

Involves cleaning and planting of trees

9. Community practice and social advocacy

10. Education reform advocacy

This provide accessibility to education to all people especially children

11. Community and social work advocacy



Lobbying is the concentrated effort designed for some result especially from influential people such as politicians and law makers.

The function of lobbyists is to achieve implementation of advocacy issued by elected by seeking to influence   policies that are needed   by the minority groups.

Lobbying  is thus deliberate  attempt  to influence  political decision  through makers such as  politicians  , provincial  administration  on behalf  of another  person  , organization  or groups .

Lobbyist are employed by the government  in public relation  department  to develop  various  methods  and strategies  e.g. designing  of lobbying  companies so as to ensure vulnerable  groups  get access are informed  and implement their  needs.


Types of lobbying

1. Direct lobbying

This is where the organization is changed with the plight of minority group such as children, women, disabled, the poor to influence registration for their clients. It is where an organization pressures the government to implement the policies that will improve plight of client.

3. Grassroots lobbying

his done  at community level  by a gifted community members  and is directed  to  the general   public with an aim  of influencing policy  implemented  by the government. It expresses the concern of local people on the injustice they face.


Advocacy issue in society

Its concern with improving standard of vulnerable groups, this includes:

Protect against;

  • Rape
  • Oppression by leaders
  • Drug abuse
  • Discrimination
  • Social injustice
  • Promote political right
  • Promote child right
  • Protect  against  domestic  violence
  • Promote equal  access  to education
  • Protection of the disabled
  • Gender inequality
  • Unequal distribution
  • Lack of access to information.


Factors influencing the process of advocacy

The process and failure of advocacy issues depends on the following factors;

1. Cooperation

It depends on cooperation between   minority groups the lobbyists and the legislature. When these groups cooperate and discuss their satisfaction on policies affecting them. Chances of implementation are high by government agency. This will help   to achieve plight of vulnerable group.

2. Communication channel

Appropriate channel of communication and understandable to the client, undesirable language, technology

3. Leadership structure

The management  of advocacy  process  should be  flexible , transparent , competent  and credible  leader  to promote  success.

4. Government policy

Advocacy   process relies on satisfaction tribulation in the constitution i.e.  Advocacy rally may be denied by administration if it threatens national security.

5. Time duration

Advocacy  is not a day  work or short  term process  but long term  process  that need  more time allocation.

6. availability of resources

Advocacy needs sufficient financial resource material and human resource for greater success.

7. Membership characteristic

Advocacy should be trusted and adopted by the client.


Aim of advocacy

Is to empower people to improve their living standard

Role of advocacy in social development of Kenya;

  • To promote social justice.
  • To promote equality
  • Promote equity
  • Promote environmental conservation
  • Discourage discrimination
  • Promote social development
  • Promote observation of human rights.
  • Discourage corruption
  • Promote unity
  • Encourage partnership and networking.


  1. Explain the meaning of advocacy
  2. Discuss the importance of advocacy in the society
  3. Discuss the role of advocacy in social change
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