W1-2-60-1-6
JOMO KENYATTA UNIVERSITY
OF
AGRICULTURE AND TECHNOLOGY
University Examinations 2014/2015
SECOND YEAR FIRST SEMESTER EXAMINATION FOR
THE DEGREE OF BACHELOR OF MASS COMMUNICATION
HSC 2206: PSYCHOLOGY IN MASS COMMUNICATION
DATE: AUGUST 2014 TIME: 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE (COMPULSORY) AND ANY OTHER TWO QUESTIONS
Question One (30 Marks)
a) What is psychology? (2 Marks)
b) Discuss the significance of psychology of communication in organizations. (12 Marks)
c) Explain the role of psychology to the mass media. (8 Marks)
d) Examine the factors that contribute to noise in the communication process. (8 Marks)
Question Two (20 Marks)
Discuss the factors that give an explanation of the personality difference. (20 Marks)
Question Three (20 Marks)
a) What is communication? (2 Marks)
b) Describe the nature of communication. (18 Marks)
Question Four (20 Marks)
Explain the factors that contribute to effective communication. (20 Marks)
Question Five (20 Marks)
Discuss the effects of the following elements to the communication process: (20 Marks)
a) Paranoid personality disorder
b) Avoidance personality disorder
c) Intelligence quotient
d) Attitude
