W1-2-60-1-6
JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
UNIVERSITY EXAMINATIONS 2020/2021
YEAR 1 SEMESTER 1 EXAMINATIONS FOR THE DIPLOMA IN BUSINESS ADMINISTRATION/BUSINESS INFORMATION TECHNOLOGY
HCB 0103: INTRODUCTION TO BUSINESS
DATE: MAY 2021 TIME: 1.5 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS
QUESTION ONE (30 MARKS)
a) Limited companies operate as separate and distinct entities from the owners. Briefly discuss any FOUR salient characteristics of limited companies. (8 marks)
b) Utility is the ability or capability of a good or service to satisfy human needs or wants. Explain the various forms of utilities in a business (5 marks)
c) Discuss any TWO arguments against corporate social responsibility (4 marks)
d) Every business is formed with the basis of an objective. Highlight any objectives that enhance the operation of a business (8 marks)
e) Business firms can analyze the environment they operate in using tools like SWOT analysis. What does SWOT analysis entail? (5 marks)
QUESTION TWO (20 MARKS)
a) Explain (FIVE0 factors that may lead to the dissolution of a partnership (5 marks)
b) Highlight the two types of partners found under each of the following category
i) Role played by the partners
ii) Capital contributions (4 marks)
c) Discuss any three differences between public and private limited companies (6 marks)
d) Describe any FOUR demerits of co-operative societies (4 marks)
QUESTION THREE (20 MARKS)
a) With the aid of examples, discuss the general environment that comprises of external factors in regards to a business (10 marks)
b) Discuss any THREE characteristics of services as portrayed in marketing (6 marks)
c) Highlight the marketing mix variables describe as 4Ps used in marketing strategies
(4 marks)
QUESTION FOUR (20 MARKS)
a) Ethics in business is normally concerned with how business treats the stakeholders. Discuss some of the ethical concerns of a business to its major stake holders (12 marks)
b) Discuss FOUR challenges currently faced in the business world (8 marks)
QUESTION FIVE (20 MARKS)
a) Discuss the benefits of E-commerce adopted by many businesses today (10 marks)
b) Describe and explain the structure of a business plan (10 marks)
