Give any four benefits that you may reap as a consumer from an advertising campaign.

Advantages of advertising to the consumer.

• Getting information about what is available in the market
• Information about price, quality, size and other features of the product.
• Explanations on the use and value of the product.
• The consumer gets to know quickly what he/she wants to buy
• Enables the consumer to compare prices and other features of different products
• Gets entertained by the advertising compaign.