Executive Summary Notes

6.1 Business Description
Your background

  • The proposed business name and the starting date
  • Location of the business
  • Major activities of the business
  • Uniqueness of your product/services
  • What attracted you to this opportunity
  • Explain your plans to exploit the opportunity
  • What are your plans to diversity the business?
  • What plans do you have for growth and expansion?

6.2. The Marketing

  • Identify your consumer segments
  • How will your products reach the customers?
  • Outline your competitors, their strengths and weaknesses.
  • Explain your competitive edge.

6.3. The Management Team

  • Outline the skills and experiences of the management team
  • Prepare a brief profile for each member of the management team
  • Indicate the number and level of the other employees you require.

6.4. Production/Operations

  • Requirements —_output and
  • Controls — quality and procedure
  • Factors considered

6.5. Financial Plan

  • Indicate the total amount of money required to finance the business.
  • Where will this money come from?
  • How, will the money be used?
  • State your break-even point
  • Indicate clearly the feasibility and profitability of the venture
  • Carried out towards the end but follow preliminaries
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