6.1 Business Description
Your background
- The proposed business name and the starting date
- Location of the business
- Major activities of the business
- Uniqueness of your product/services
- What attracted you to this opportunity
- Explain your plans to exploit the opportunity
- What are your plans to diversity the business?
- What plans do you have for growth and expansion?
6.2. The Marketing
- Identify your consumer segments
- How will your products reach the customers?
- Outline your competitors, their strengths and weaknesses.
- Explain your competitive edge.
6.3. The Management Team
- Outline the skills and experiences of the management team
- Prepare a brief profile for each member of the management team
- Indicate the number and level of the other employees you require.
6.4. Production/Operations
- Requirements —_output and
- Controls — quality and procedure
- Factors considered
6.5. Financial Plan
- Indicate the total amount of money required to finance the business.
- Where will this money come from?
- How, will the money be used?
- State your break-even point
- Indicate clearly the feasibility and profitability of the venture
- Carried out towards the end but follow preliminaries
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