ENTREPRENEURSHIP AND COMMUNICATION AUGUST 2022 PAST PAPER

TUESDAY: 2 August 2022.  Afternoon paper.     Time Allowed: 3 hours.

Answer any THREE questions in SECTION I and any TWO questions in SECTION II.  ALL questions carry equal marks.   Do NOT write anything on this paper.

SECTION I

QUESTION ONE

1.          Identify five advantages that an entrepreneur could derive from running a business as a partnership.       (5 marks)

2.         Explain five key elements that are contained in the executive summary of a business plan.   (10 marks)

3.         Summarise five gaps in the market that could provide an entrepreneurial opportunity.      (5 marks)

(Total: 20 marks)

 

QUESTION TWO

1.          Analyse four barriers to entrepreneurship that the youth face in your country.   (8 marks)

2.          Summarise six factors that a franchisee could consider while selecting a franchise opportunity.     (6 marks)

3.          Define the term “entrepreneurial culture”.   (2 marks)

Identify four factors that could influence entrepreneurial culture in your country.    (4 marks)

(Total: 20 marks)

 

QUESTION THREE

1.          Describe four categories of business angels.     (8 marks)

2.          Analyse four marketing strategies that could be applied at the introduction stage of a product life-cycle. (8 marks)

3.          Identify four challenges that might make new ventures experience low sales.    (4 marks)

(Total: 20 marks)

 

QUESTION FOUR

1.         Identify three sources of equity finance.    (3 marks)

Summarise four reasons that could make start-up entrepreneurs prefer to use equity financing over debt financing.   (4 marks)

2.          In the context of customer needs, explain five product features that could influence the purchasing decision of customers.   (10 marks)

3.          Explain three challenges of writing a business plan.    (3 marks)

(Total: 20 marks)

 

SECTION II

QUESTION FIVE

1.          Highlight five reasons why feedback is an essential component in communication.    (5 marks)

2.         Explain five functions of upward communication in an organisation.   (5 marks)

3.         With the help of relevant examples, distinguish between “an annual general meeting” and “an extraordinary general meeting”.    (4 marks)

4.           Outline six roles of a chairperson before a meeting.    (6 marks)

(Total: 20 marks)

 

QUESTION SIX

1.          Examine five non-verbal features of body language.    (5 marks)

2.         Suggest five measures which could be adopted by the management of an organisation to overcome barriers to effective oral communication.       (10 marks)

3.          Identify five qualities of a good interviewer.   (5 marks)

(Total: 20 marks)

 

QUESTION SEVEN

1.          You have been appointed to represent your supervisor at a forum organised by a professional body. The topic to be presented is “the importance of internal audit”.

Describe four steps you would follow to sufficiently prepare and make an effective presentation.     (8 marks)

2.         Highlight five disadvantages of written communication.      (5 marks)

3.         Identify three characteristics of poor listeners.    (3 marks)

4.         List four tactics of enhancing presentations using visual communication aids.    (4 marks)

(Total: 20 marks)

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