TUESDAY: 25 April 2023. Afternoon Paper. Time Allowed: 3 hours.
Answer any THREE questions in SECTION I and any TWO questions in SECTION II. ALL questions carry equal marks. Do NOT write anything on this paper.
SECTION I
QUESTION ONE
1. (i) Explain the term “artificial intelligence” as used in (2 marks)
(ii) Highlight SIX benefits of using artificial intelligence in marketing. (6 marks)
2. Summarise SIX differences between a partnership and company as forms of business (12 marks)
(Total: 20 marks)
QUESTION TWO
1. (i) Distinguish between “patent” and “trademark”. (4 marks)
(ii) Outline FOUR benefits of acquiring patent rights. (4 marks)
2. Explain SIX factors that could lead to failure of a new (6 marks)
3. Highlight SIX functions of a marketing (6 marks)
(Total: 20 marks)
QUESTION THREE
1. Explain FIVE characteristics of imitative (5 marks)
2. Discuss THREE types of market (6 marks)
3. Outline FIVE benefits of business (5 marks)
4. Summarise FOUR components that an entrepreneur could include in a business (4 marks)
(Total: 20 marks)
QUESTION FOUR
1. Highlight FOUR reasons why it is important for an entrepreneur to identify new business (4 marks)
2. Discuss THREE micro-environmental factors that could affect the success of an (6 marks)
3. Analyse FIVE contributions of small businesses to the socio-economic development in your (10 marks)
(Total: 20 marks)
SECTION II
QUESTION FIVE
1. Explain THREE psychological barriers to effective (6 marks)
2. In relation to recruitment interviews, give THREE reasons why an interviewee could be issued with a thank-you (6 marks)
3. Analyse FOUR essential qualities of a good public (8 marks)
(Total: 20 marks)
QUESTION SIX
1. Distinguish between the following types of communication:
2. “Visual communication” and “audio-visual communication”. (4 marks)
3. “Small group communication” and “public communication”. (4 marks)
4. Highlight SIX items that the chair of a meeting could include in the opening (6 marks)
5. Identify SIX situations when electronic channels of communication could be most (6 marks)
(Total: 20 marks)
QUESTION SEVEN
1. With reference to written communication, explain the following terms:
- Coherence (2 marks)
- Proofreading (2 marks)
- Revising (2 marks)
2. List SIX measures that a sender could consider to ensure clarity of a message. (6 marks)
3. Describe FOUR ways in which upward communication could be enhanced in an (8 marks)
(Total: 20 marks)
