ENTREPRENEURSHIP AND COMMUNICATION APRIL 2022 PAST PAPER

TUESDAY: 5 April 2022. Afternoon paper.                                                                                             Time Allowed: 3 hours.

Answer any THREE questions in SECTION I and any TWO questions in SECTION II. ALL questions carry equal marks. Do NOT write anything on this paper.

SECTION I

QUESTION ONE

1. Explain the meaning of the term “intellectual property“. (2 marks)
   Summarise four ways an entrepreneur could take to protect intellectual property. (8 marks)
2. Describe the following types of venture financing:
   Crowdfunding. (2 marks)
   Equity financing. (2 marks)
   Personal financing. (2 marks)
3. List four reasons why business incubation could be important to a small business start-up. (4 marks)
   (Total: 20 marks)

QUESTION TWO

1. As a business expansion strategy, discuss five advantages of acquisitions. (10 marks)
2. Define the term “customer needs”. (2 marks)
   Propose four strategies that an entrepreneur could use to identify customer needs. (8 marks)
   (Total: 20 marks)

QUESTION THREE

1. Identify four differences between entrepreneurs and small business owners. (8 marks)
2. Summarise six factors that an entrepreneur could consider while assessing the viability of a good business opportunity. (6 marks)
3. Enumerate six benefits of becoming an entrepreneur. (6 marks)
   (Total: 20 marks)

QUESTION FOUR

1. Analyse four marketing strategies used to grow a business. (8 marks)
2. Explain the term “business plan”. (2 marks)
   Examine five reasons why it is important for an entrepreneur to prepare a business plan. (10 marks)
   (Total: 20 marks)SECTION II

QUESTION FIVE

1. Explain the meaning of the term “memorandum“. (2 marks)
   Outline six uses of a memorandum. (6 marks)
2. Discuss six reasons why horizontal communication is important in an organisation. (12 marks)
   (Total: 20 marks)

QUESTION SIX

1. Examine five features of communication. (10 marks)
2. Summarise five differences between structured and unstructured interviews. (10 marks)
   (Total: 20 marks)

QUESTION SEVEN

1. An effective meeting is an efficient tool in the communication process which provides useful opportunities for business stakeholders to share information. In the context of meetings, explain five types of meetings that are held in a company. (10 marks)
2. People who experience a degree of nervousness or anxiety when giving a presentation are said to suffer from glossophobia which is a fear of public speaking. With reference to the above statement, identify five measures that a speaker could take to deal with glossophobia before making a presentation. (5 marks)
3. List five prerequisites for a valid notice of a formal meeting. (5 marks)
   (Total: 20 marks)