DIGITAL MARKETING
What is digital marketing? Any type of marketing for products or services that use electronic devices.
Types of Digital Marketing Types of online digital marketing include: i. Search Engine Optimization (SEO) ii. Search Engine Marketing and Pay-Per-Click Advertising iii. Social Media Marketing iv. Content Marketing v. Affiliate Marketing vi. Influencer Marketing vii. Email Marketing viii. Viral Marketing ix. Mobile Phone Advertising
i. Search Engine Optimization Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.
ii. Search Engine Marketing Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next, is Bing Ads. The search engine charges a marketer a predetermined amount to display an advertisement in a number of places on a SERP generated from specific keywords or phrases.
iii. Social Media Marketing
It allows connecting with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service. Using social media marketing you’ll gain more reach when you post quality content. Everything you do to increase traffic or business on your social media channels is social media marketing. Whether you’re on Facebook, Twitter, Snapchat, or LinkedIn these efforts all amount to social media marketing.
iv. Content Marketing Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing.
v. Affiliate Marketing Affiliate marketing refers to the process of paying for conversions. Think of it like hiring a sales person for your product or service. That affiliate earns a commission. You determine the rate for affiliate marketing. You only pay for conversions. This means there is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.
vi. Influencer Marketing Influencer marketing uses people with an enormous online reach considered experts by your target market to drive traffic and sales. Influencer marketing is popular on social media channels like Instagram and Snapchat. Companies hire Instagrammers with large followings to promote their brand by posting one or more photos with the product. Companies now engage in Instagram or Snapchat “takeovers” where the hired influence controls the company’s social media platform for a given amount of time, most often a day. These social media takeovers drive the influencer’s following to your social media channels increasing your new followers and unique views.
vii. Email Marketing Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing.
Your email updates provide value to your consumer. As a result, you build brand trust and brand loyalty. The best email marketing campaigns involve a list of subscribers earned by your content and company, not paid for by your company. People who opt-in to your email subscription prove more likely to become active buyers.
viii. Viral Marketing Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive number of shares online. Viral marketing causes an enormous spike in website traffic over a short period of time. This is hard to do but the benefits alone make the effort worth your time. B2C companies stand to gain the most from viral marketing. B2C companies can use social media to reach an enormous audience across all of their active platforms.
ix. Mobile Phone Advertising Each of the types of digital advertising can happen on a mobile device. Some types of marketing using a mobile phone do not fit the above types of digital marketing. These include SMS advertising which could prove an asset to local marketing efforts. You can prompt your consumers to use SMS to receive special offers, coupons, and updates from your company.
x. Offline Digital Marketing It is worth it to know that your digital marketing strategy is not complete with online digital marketing alone. You should consider and implement some types of offline marketing to reach your goals. Enhanced offline marketing is offline marketing that uses electronic devices to boost the user experience. An example of this is a restaurant that lets customers put in their order with electronic tablets. Radio marketing, television marketing, and phone marketing also comprise offline digital marketing.
(adsbygoogle = window.adsbygoogle || []).push({});
