UNIVERSITY EXAMINATIONS: 2018/2019
EXAMINATION FOR THE DIPLOMA IN INFORMATION
DATE: APRIL 2019 TIME: 2 HOURS
INSTRUCTIONS: ATTEMPT QUESTION ONE AND ANY OTHER TWO QUESTIONS.
a) E- commerce has brought about benefits to all aspects of life, advantages to the individual,
organization as well as the society as a whole. In your own words explain FIVE benefits
to the society. [5 Marks]
b) Using examples ccompare brick-and-mortar and click-and-mortar organizations. [4 Marks]
c) Limitations of E- Commerce can be classified as being technological or the nontechnological. Which ones can easily be overcome in Kenya? Explain why.
d) Distinguish the following terms:
i. Intranet and extranet. [2 Marks]
ii. Guided media and unguided media. [2 Marks]
e) An E-market place is an online market in which buyers and sellers exchange goods and
services. Outline FIVE advantages that e- market spaces have brought to consumers.
f) The success and security of E-commerce depends on the confidentiality, integrity and
availability of information and the business website. Elaborate. [6 Marks]
g) Define E- commerce. [1 Mark]
a) Web advertising has enabled marketers and advertisers to interact directly with customers.
With examples explain FIVE reasons why web advertising has become popular than the
traditional static advertising methods. [5 Marks]
b) Define the following internet advertising terminologies. [5 Marks]
i. Ad views
ii. Click through
c) Explain the following internet security terms. [5 Marks]
i. Non- repudiation
ii. Salami slicing
iii. Denial of service attack
iv. Identity theft
d) You are the web administrator in your firm. Explain controls that can help counter the
above threats. [5 Marks]
a) Personalization refers to matching of services, products and advertising content to
individuals and preferences also referred to as user profile. Explain FIVE major strategies
marketers use to compile user profiles. [5 Marks]
b) Explain the advantages that companies derive from having loyal customers. [5 Marks]
c) Describe how trust can be increased as far as online business is concerned. [5 Marks]
d) Explain the challenges of stopping e- commerce crimes. [5 Marks]
a) A number of factors come to play in determining whether a particular mode of e-payment
achieves critical mass. Explain any FIVE crucial factors according to Schmalensee.
b) Briefly describe the following payment cards. [6 Marks]
i. Credit cards
ii. Charge cards
iii. Debit cards
c) Explain the key players in processing card payments. [5 Marks]
d) Explain the term ethics and expound on FOUR ethical computer behaviors in the office.
a) Describe FOUR benefits of Electronic data interchange (EDI) in a business. [4 Marks]
b) Explain SIX drivers of E-Commerce in a society. [6 Marks]
c) Identify FIVE advantages of E- banking over traditional banking. [5 Marks]
d) Explain FIVE factors you would consider while designing a commercial website.