MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS 2013/2014 ACADEMIC YEAR
FIRST YEAR FIRST SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
DIPLOMA IN BUSINESS MANAGEMENT
COURSE CODE: DBM 06
COURSE TITLE: BUSINESS COMMUNICATION
DATE:22ND APRIL 2014 TIME: 2.00PM – 4.30PM
INSTRUCTIONS TO CANDIDATES
Question ONE is compulsory
Answer any other THREE questions
This paper consists of 2 printed pages. Please turn over.
1.a) Explain any five barriers associated with the sender in the process of communication (10mks)
b) Effective communication is key in any organization. Discuss five principles of effective communication (15mks)
2. You have seen an advertisement in the local dailies for the post of a communications manager in Bahati enterprises. Write the curriculum vitae you will send to the organization. (15mks)
3. a)Explain five advantages of written communication (10mks)
b) Differentiate between formal and informal communication(5mks)
4. Explain the advantages and disadvantages of downward communication. (15mks)
5. Using a diagram, describe the communication process. (15mks)
