MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS
2018/2019 ACADEMIC YEAR
FIRST YEAR SECOND SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
DIPLOMAIN BUSINESS MANAGEMENT
COURSE CODE: DBM 06
COURSE TITLE: BUSINESS COMMUNICATION
DATE: 19TH AUGUST 2019 TIME: 0830 – 1030 AM
INSTRUCTIONS TO CANDIDATES
Question ONE is compulsory
Answer any other THREE questions
This paper consists of 2 printed pages. Please turn over.
DBM 06:Business Communication Page 2
1. a) Explain any five barriers associated with the sender in the process of
communication (5mks)
b) Assume that you recently graduated with a Diploma from Maasai Mara
University and you just saw a job advertisement that interested you in one
of the dailies. You are aware that the success of this venture depends on how
well your letter is written. Prepare a job application letter to this firm (you are
allowed to use creativity) (10mks)
c) Using relevant examples and with the aid of diagrams, explain the four
methods in which communication can flow within Maasai Mara University
(10 mks)
2. a) Discuss four poor reading habits and explain how they can be overcome
(8 mks)
b) State and explain four reasons why a prospective employer would prefer
to interview an applicant personally before employment (7mks)
3 a) Mututho has a problem of concentrating during lectures. Suggest to him
five ways that he can use to improve his listening skills (10mks)
b) Differentiate between formal and informal communication (5mks)
4. a)Using a diagram, describe the communication process. (10mks)
b)Explain five advantages of written communication (5mks)
5. (a)Using relevant examples and with the aid of diagrams, explain the four
methods in which communication can flow within Maasai Mara University
(10mks)
b) Highlight five ways in which you would prepare yourself mentally to attend
an interview (5mks)
