MONDAY: 1 August 2022. Afternoon paper. Time Allowed: 3 hours.
Answer any FIVE questions. ALL questions carry equal marks. Do NOT write anything on this paper.
QUESTION ONE
1. Distinguish between “solicited proposal’ and “unsolicited proposal’. (4 marks)
2. Explain four roles of a sender in the communication process. (4 marks)
3. Analyse six circumstances which might necessitate a presenter to make use of visual aids. (12 marks)
(Total: 20 marks)
QUESTION TWO
1. Explain four functions of non-verbal communication. (4 marks)
2. Discuss four types of listening. (8 marks)
3. Assume you are a manager in an organisation, describe four factors that you might take into consideration when giving oral instructions to employees to perform a task. (8 marks)
(Total: 20 marks)
QUESTION THREE
1. Justify five reasons why an executive summary is important in a report. (5 marks)
2. Suggest five ways in which a code of conduct might assist an organisation in promoting ethical behaviour. (5 marks)
3. You have been tasked by your organisation to create a media advertisement of a new product.
Assess five factors that you may consider while creating the advertisement to avoid criticisms. (10 marks)
(Total: 20 marks)
QUESTION FOUR
1. Explain the meaning of “letter of transmittal”. (2 marks)
Highlight four items that should be included in a letter of transmittal. (4 marks)
2. Explain four physical barriers to effective communication. (4 marks)
3. Citing relevant examples, analyse five effects of modern communication. (10 marks)
(Total: 20 marks)
QUESTION FIVE
1. Summarise five demerits of grapevine communication. (5 marks)
2. Explain five tips that you could use when writing an official memo. (5 marks)
3. You have been requested by a manager of Ring long organisation to write a speech for him for an occasion he had been invited as a guest.
Describe ten preparatory steps you could take to develop an effective speech. (10 marks)
(Total: 20 marks)
QUESTION SIX
1. Assess five roles of electronic communication in managing modern organisations. (5 marks)
2. Analyse five ways on how you could use voice to enhance effective presentation in an annual general meeting. (5 marks)
3. Highlight five ethical issues in communication. (5 marks)
4. Explain five roles of circulars and newsletters in communication. (5 marks)
(Total: 20 marks)
QUESTION SEVEN
1. Summarise five powers of a person chairing a meeting. (5 marks)
2. Explain the meaning of “lateral communication”. (2 marks)
Assess five advantages of lateral communication. (5 marks)
3. Discuss four organisational barriers that might interfere with the transmission of information in an organisation. (8 marks)
(Total: 20 marks)
