COMMUNICATION SKILLS APRIL 2022 PAST PAPER

MONDAY: 4 April 2022. Afternoon paper.                                                                                          Time Allowed: 3 hours.

Answer any FIVE questions. ALL questions carry equal marks. Do not write anything on this paper.

QUESTION ONE

1.          You have been nominated by your organisation to make a media announcement of a new product. Propose five factors that you might consider when choosing the media for press release.                                            (5 marks)

2.          Explain five disadvantages of using questionnaires to collect information.                                              (5 marks)

3.           With relevant examples, analyse five characteristics of a good sales speech.                                        (10 marks)

(Total: 20 marks)

 

QUESTION TWO

1.             Explain the meaning of “interpersonal communication”.                                                                (2 marks)

Analyse four reasons why good interpersonal communication is essential at the workplace.                                (8 marks)

2.           Examine five benefits of forming departmental committees as a strategy to improve internal communication in an organisation.                                                                                                                                                         (10 marks)

(Total: 20 marks)

 

QUESTION THREE

1.           Discuss five functions of non-verbal communication.                                                                                    (5 marks)

 

2.          Assess five benefits of conducting businesses through video conferencing in the 2l ^stcentury.          (5 marks)

 

3.          Examine five types of unethical behaviour in communication.                                                                   (10 marks)

(Total: 20 marks)

 

QUESTION FOUR

(a)           Propose five strategies that could be used to overcome sender-oriented barriers in a telephone conversation.

(5 marks)

(b)           Explain five disadvantages of written communication.                                                                                    (5 marks)

 

(c)           Discuss five reasons why organisations prefer to use oral presentations than poster presentations when holding

conferences.                                                                                                                                                                (10 marks)

(Total: 20 marks)

 

QUESTION FIVE

1.          Highlight five uses of social media applications in business communication.                                          (5 marks)

 

2.          Explain the meaning of the term “memorandum“.                                                                            (2 marks)

Outline three purposes of a memorandum.                                                                                         (3 marks)

 

3.          Describe the five steps of the listening process.                                                                                              (10 marks)

(Total: 20 marks)

 

QUESTION SIX

1.           Summarise six features of a good business proposal.                                                                                                       (6 marks)

 

2.         Explain six areas that should be included in a formal report.                                                                                             (6 marks)

 

3.           Discuss four steps that an organisation could take to enhance ethical communication.                                                     (8 marks)

(Total: 20 marks)

 

QUESTION SEVEN

1.           Highlight four key elements that should be considered when writing a paragraph.                                                           (4 marks)

 

2.           Summarise four commonly used methods of upward communication in business.                                                          (4 marks)

 

3.          Assess six factors that could contribute to ineffective group communication.                                                                 (12 marks)

(Total: 20 marks)